To build on the work mentioned above, we completed a project funded by the National Institute on Drug Abuse (R01DA041438) that was designed to address two key questions about the effects of smoking expectancy on the sensitivity to non-drug rewards. First, does the perception that cigarettes will soon be available dampen incentive processing during the anticipation of potential non-drug rewards, the hedonic responses to reward delivery or both? Second, does the effect of perceived smoking opportunity on reward sensitivity extend beyond the lab to the “real world?” In order to tackle these questions, we combined the unique and complementary strengths of functional magnetic resonance imaging and ecological momentary assessment methods, which will allowed us to gather rich information about precisely how smoking expectancy alters responses to rewards in the brain and in daily life. We are currently in the process of analyzing the data we collected in the project, and presentations and publications will be forthcoming soon!